About — Bernadette Sheridan Portfolio

About me

I'm a design leader specialized in product design, user experience and brand strategy. I have a range of expertise, from leading teams at major media companies to hands-on roles as the product and marketing designer for career-focused startups.
My background includes creative direction, visual storytelling, UX/UI, strategy, project and team management. I’ve worked on product, marketing, design, e-commerce, social media and editorial teams for major media, commerce and tech companies.
I’m passionate about design thinking, enabling great design, creating clean, usable product experiences that are delightful and intuitive. I enjoy identifying and solving problems for users and customers.
I’m a thinker, a "get things done" team member, and I consider design as it relates to the needs of the business, including how product enhancements tie in to measurable goals.

Leading teams, inspiring designers to do their best work, and partnering directly with product leaders, developers and stakeholders to design measurable product improvements.
Strategy and big-picture thinking, problem-solving, sketching ideas and workflows.
Hands-on product design and direction for marketplace, editorial and e-commerce websites, with experience in UX processes, interviews, research and deliverables.
Competitive analysis, user research and interviewing, presenting insights and key takeaways.
Product enhancements and template design, component design.
10+ years in digital design, management, editing and art direction.
Loves: research, strategy, editorial, consumer trends, food, home, DIY, art, tech & gadgets, small business and startups, pop culture, entertainment, fashion, and beauty.
Tools: Sketch, Zeplin, Figma, Confluence, Photoshop, Slack, Marvel, Invision, Bridge, Keynote, Powerpoint, hand sketching, experience with CSS, HTML email design, proprietary web publishing and CMS systems.

Senior Director, Product Design
April 2018 – present
New York, New York

Director, Design (Product, Brand & UX)
May 2015 – April 2018 (3 years)
New York, New York

Senior Visual Designer, Sitewide Team
May 2014 – May 2015 (1 year)
New York, New York

Creative Team Lead & Senior Designer
April 2011 – April 2014 (3 years)
New York, New York

Fashion, Style and Celebrity Photo Editor, Stylelist.com
June 2010 – April 2011 (1 year)
New York, New York

Design Director
October 2008 – April 2010 (1 year 7 months)
Montvale, New Jersey

Senior Art Director for Features; Sunday News Art Director
October 1997 – October 2008 (11 years)
New York, New York